Hi — I’m Alba, Creative Director. I turn complex systems into visual languages where strategy and intuition work as one.
Dubai-based, Spain-rooted. Understanding comes first. Systems that scale come next. From national institutions to global brands, I design visual frameworks that make complexity feel simple.
Creative Direction
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Brand Experience
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Visual Storytelling
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Illustration Systems
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Red Dot Award
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iF Design Award
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Young Contender of the year Transform Awards MEA
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City Ambassador
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Creative Direction ∙ Brand Experience ∙ Visual Storytelling ∙ Illustration Systems ∙ Red Dot Award ∙ iF Design Award ∙ Young Contender of the year Transform Awards MEA ∙ City Ambassador ∙
Selected work
Creative Direction · Brand Experience · Icon & Illustration System · Workshops
Data Visualization · Motion Infographic · Isometric Illustration · Visual Framework
Creative Direction · Character Design · Campaign Identity · Retail Experience
Creative Direction · Brand Experience · Service Design · Visual Storytelling
Creative Direction · Civic Identity · Logo Design · Brand Experience
Creative Direction · Brand Strategy · Visual Identity · Mural Design
Visual Framework · Illustration System · Brand Experience · Smart City
About
I’m Alba, a Creative Director based in Dubai. For the past five years, I’ve been shaping how some of the Middle East’s most ambitious organisations present themselves to the world.
I’m interested in how ideas are perceived, understood, and remembered.
I work across branding, illustration, motion and visual storytelling, helping teams turn complex challenges into something people can actually understand and connect with.
What matters most to me is how ideas land. Not just how they look, but how they feel, how they’re experienced, and how they hold together across different contexts.
Originally from Valladolid, Spain, named City Ambassador for Design and Innovation. I also teach, exhibit, and occasionally paint walls when I need to think differently.
Currently
Art Direction & Visual Design
Accenture Song Middle East
2026
City Ambassador for Design & Innovation — Valladolid
2025
Young Contender of the Year — Transform Awards MEA
Grand Prix — Transform Awards MEA
Accenture Song — Creative Agency of the year
iF Design Award — Etihad Credit Bureau
iF Design Award — Abu Dhabi Data Illustrative Data Strategy
Red Dot — Mall Of The Emirates 3.0: Reinventing An Icon
Red Dot — Etihad Credit Bureau , Turning Complexity _. into Clarity
2023
Rising Star — Globant / Accenture Song
2022
Sikka Art Fest — 10 Edition
How I make things work
Every project starts with understanding. Strategy, intuition, and craft need to work in the same direction.
Align
Understand what really matters
Before designing anything, I take time to understand the context, the audience, and the real challenge behind the brief.
This is where clarity starts.
Strategy
Research
Workshops
Context
Build
Build a system with purpose
I translate that understanding into a visual direction: a concept, a structure, and a system that can work across different touchpoints.
The goal is not just consistency, but coherence.
Identity
Systems
Guidelines
Art direction
Create
Bring the idea to life
From concept to execution, I work closely with teams to make sure ideas are strong, clear, and ready to be used.
Good design works. Great design lasts.
Creative direction
Collaboration
Storytelling
Craft