Al Madinah Smart City
I created the illustration system and web visual direction for Al Madinah Smart City and Al Madinah Innovation Labs, designed to make a smart city vision feel human, calm, and easy to navigate.
Al Madinah Smart City needed to explain a broad urban vision across sectors such as healthcare, tourism, environment, mobility, business, and heritage. The challenge was to avoid the usual smart city language: cold technology, futuristic clichés, and abstract infrastructure.
The design response was to make the city the centre of the system. Line-based architecture, modular illustrations, colour-coded sectors, icons, and human figures worked together to show how people, services, places, and technology connect. The same visual language later extended into Al Madinah Innovation Labs, helping communicate experimentation and future city ideas with consistency.
Each sector had its own colour, but the same visual grammar. That balance made the system flexible without becoming fragmented.
The system used icons, elements, and colour as a shared language: simple enough to navigate, but structured enough to explain complexity.
A smart city should not look like technology. It should look like life.
The value of the system was in making innovation feel grounded. Crafted textures, local patterns, human figures, and everyday details helped move the visual language away from cold infrastructure and closer to the lived experience of the city.
Al Madinah Labs
Al Madinah Innovation Labs became the next evolution of the Smart City system. The visual language kept its original foundations, green, red, and a calm civic tone, while introducing a more technological layer through gradients, isometric illustration, and modular elements designed to express how information is collected, transformed, and interpreted.
